Selling Information
Selling Tips

Invest a little, make a lot.

 

It's all about preparation.  A little bit of effort can mean the difference between a standard price and a great price.  Would you spend $500 on preparing your home if it could net you an additional $3000?  Or would you spend $5000 if it could net you an additional $20,000? We'll assume the anser is yes.  The smallest upgrade in your home can make the biggest difference to the saleability and therefore your maximum achievable price.  Whatever your motive for selling, the process can either be stress-free or tense and disappointing.  Mark Lowry Real Estate can facilitate all and any presentation requirements for your property, so your home is looking its asolute best to potential buyers.

 

There are five factors that will influence the outcome of any sale.  We call them the five P's:

 

1.  Presentation

2.  Property

3.  Position

4.  Promotion

5.  Price

 

Mark Lowry will discuss the five P's and additional successful selling strategies with you at the time of appoimtment.

Timing

Buyers can be found all year round, but it's not often that the right purchaser for your home is out there justing waiting for you to put your home on the market.  Timing, presentations and advertising are all vital ingredients in bringing buyers and sellers together for a sucessful result.

 

So what is the most ideal time to sell?  When the supply of properties on the Real Estate market is low.  If there are a limited number of propertys to buy, the demand outweights the supply.  Buyers will pay more if they have less to choose from.

 

The Mark Lowry Real Estate team has a strong understanding of current economic forces and the effects they play on our local property markets.  Ask us for our advice when we meet.

Presentation

Try to use your own 'buying' eyes and look at your home objectively to think about what appeals to you and what would put you off buying your own property.

Mark Lowry Real Estate can assist you with your property presentation.  Below are some tips to get your home buyer-friendly.

 

General

  • A tidy and clean home says "Welcome".  Keep your home neat, but there is no need to remove everything.  The home still needs to look like a home, so a few knick-knacks and object d'art lying around will make the house seem more livable.
  • Clean all windows inside and out and any walls or light switches that have fingermarks.
  • Add some fresh flowers or indoor plants to brighten things up.
  • Rooms look smaller when they are crowded.  Remove any clutter or furniture to create a feeling of spaciousness.
  • Make sure surfaces are clear apart from vases or applicances.
  • Make sure that all major repairs are complete. 
  • Sticking doors and windows, loose door knobs, faulty plumbing or peeling paint may affect your sale.
  • Let in plenty of natural light by opening the curtains, or switch on lights if the day is partcularly dull.
  • On hot days, keep the air-conditioner on for buyers' comfort and make sure the home is cosy and warm in winter.
  • Remove family photos where possible - buyers want to imagine themselves living there, not someone else.
  • Play relaxing music and use plug-in aromatics to add to the general ambience.

Kitchens

  • Clean everything off kitchen counters except for appliances.
  • Tidy up and rearrange all cupboards, stack all dishes neatly and turn all cup handles the same way.
  • You would be surprised at how many buyers look here to weigh up storage otpions.

Bedrooms

  • Tidy up wardrobes, fold and arrange everything neatly.  Hang shirts all facing the same direction, line all shoes up together.
  • Now may be the perfect time to buy that new bedspread.

Bathrooms

  • Make sure the bathrooms are spotless.  Treat any mould or grout problems the day before so there are no lingering chemical fumes.
  • Puty away your toothbrushes.  No one whats to see these.
  • Ensure there are fresh towels on the towel racks.

Garden

  • Mow laws, trim hedges, touch up paint and sweep paved outdoor areas to showcase the gardens and outdoor entertaining areas.
  • Pull out any unsightly weeds and rake up any debris.
  • Tidy sheds and garages, removing rubbish and hanging up tools.  Garden beds should be neatened and fresh mulch spread around to keep weeds at bay.
  • Wash down eaves and remove cobwebs, repair damaged window frames and glass.
  • Wind up hoses or store them away.

 

 

 

 

 

Method of Sale

Auction v's Private Sale

The first step in optimising a result for the sale of property is determining the best method of sale for the situation.  We'll assess your needs, the market conditons and advise the right medium for you.

 

Auction

Our typical auction campaign consists of four weeks of advertising and open house inspections followed on the fifth Saturday before the Auction.  The defined time frame not only demands action from interested buyers, it assists you to plan for your next steps.

If you submit your property for Auction this means that prospective purchasers will bid against one another at a date and time suitable to you.  You can set a reserve price, which is the mimimum you will accpet, and once bidding has passed that level you know you have a sale, as it will be unconditonal and a predetermined deposit must be paid on the day.

Your sale is in the most capable hands with our highly experienced Principal Auctioneer, Mark Lowry.

 

Private Sale

Vendors who do not want the publicity that comes with a full auction campaign, or who have a flexible approach to the time period in which their property may sell, will find the private sale approach an attractive option.

Private Sale means that you set a price at which your property is to be marketed to the public through the marketing plan agreed to by you and the agent.

A private sale campaign may have weekly advertising and regular open home inpsections, or inspections my occur by private appointments only.  We can tailor a private sale campaign to suit your specific requirements.

The campaign runs for as long as it take to find a buyer at an accetable figure.  Excellent results can be achieved this way, often with little or no advertising.

 
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